Building Your Customer Base.

Katherine Denney, ABOC, Founder of Kat Eye Optical.
A mobile eye care unit, servicing North Dallas-Fort Worth area, provides prescriptions and eyeglasses to patients in their home or office.

Who is your average customer?

I mainly help the senior market or active adults, like Moms or small business owners, who don’t have time to get to a traditional office. I go to my customer with the frames and device (SVOne). I bring the refraction to them. I usually set up in a library, study, and dining room.

How were you able to increase your customer base?

Face to face marketing. Going into a room where I know no one and no one knows me was very daunting at first. I introduce myself and tell them what my business can offer. It takes about 2-3 months for me to build an account. My business grew, and before I knew it, I am helping more patients in a week than I would in a month as an office optician.

What tips about using the SVOne in your practice can you share with us?

I get to spend about an hour with each patient and talk with them, educate, and build relationships. It’s such a new way of doing things! Once they see others successfully using our services, they are more comfortable. I tell patients a doctor lives in my little box (the SVOne). They like that!

What advice do you have for business just starting out with Smart Vision Labs?

Smart Vision Labs has changed the way the industry will work. In our businesses, we can push new boundaries and access new patients. Push the envelope. Embrace the change. We are in uncharted territory, disrupting and innovating.

The SVOne is a great tool, paired with proper optician training and passion for the craft, we can bring vision to patients who wouldn’t have it otherwise.

It is innovation, WITHOUT sacrificing a high standard of care.

Can you tell us about some of your most rewarding experiences?

I was able to get glasses for a bedridden patient who hasn’t been able to read in years! Also, I was able to reach an autistic boy who hates going to the doctor. For him, we had to do the refraction under his bed. Smart Vision Labs made that possible. It feels like I’m only just starting. I’m barely in the field, and I already have stories.

Grow your business with SVL

Find Kat Eye Optical on Facebook or Instagram