Integrating Telemedicine Into Your Business

Meet Eye Go Optical

Eye Go Optical is an optometrist based out of Brooklyn, NY. In addition to selling glasses at their store, they provide both comprehensive full eye exams to interested patients as well as Smart Vision Lab’s shorter vision exams with the help of the SVOne. We interviewed them to hear about how they integrated the SVOne into their business model and how they spread the word about Smart Vision to their customers. 

How to integrate the SVOne into your business

The SVOne is a versatile instrument that can be integrated into your store—whether you’re selling glasses, providing eye care to patients, or fulfilling any of your other customers’ eye related needs. The product is designed to be integrated into various different business models, and can help facilitate the process of renewing glasses and contact prescriptions for both when you do and don’t have a doctor in house. 

Eye Go Optical uses the SVOne as a complement to their existing store model, and uses our machine as a way to fill in when the doctor is out of the office. Their trained store practitioners can operate the SVOne easily, with the help of Smart Vision’s customer support team and training, and can provide accurate results for patients who need a quick vision exam. They use the machine as a way to also redirect traffic during busy days, and if the doctor is busy, the SVOne can be used for customers who are looking for a less comprehensive exam, allowing them to deploy the machine in various different scenarios. 

Spreading the word: Marketing Tips

Sharing the news with your customer about a new addition to your store can be difficult, whether you’re concerned about reaching either new or existing customers. For Eye Go Optical, word of mouth was the most effective way to share updates about their store. When speaking more, Trish also added, “When people are calling for an appointment, we introduce [Smart Vision Exams] to them.” 

In addition to spreading the word, it’s important to make sure that your website has the most up to date information about Smart Vision Exams so newcomers can understand how these exams might fit into their visit next time. Other effective ways to spread the word include texts and email blasts to existing customers so they’re aware of any new changes to your store!

Selling to Skeptics

Trish’s greatest tip for selling Smart Vision Exams to customers is to know the product and be able to explain it to them in simple terms. 

“You have to sell it and be able to comfortably word what it is to your patients,” Trish said when asked about speaking to skeptics.

“For most people, all they really need is to replace their glasses,” she said of her own experience. Further asking your patients why they’re coming into your store can help you introduce them to the SVOne and help them understand whether or not they need a fully comprehensive exam for this visit.i


Evaluating the SVOne's Clinical Robustness

A Johns Hopkins Study

A paper from Dr. David Friedman’s team at Wilmer Eye Institute at Johns Hopkins that was published examined whether the refractive error measured with the SVOne wavefront aberrometer is repeatable and comparable with the Topcon KR-800S, a standard autorefractor, in a community screening setting in an elderly population. Topcon is a company highly regarded in ophthalmology that makes many ophthalmic equipment, which is trusted to be accurate and reproducible.

Background: The Sample Population

Johns Hopkins Study Sample

Results of the Study

Graph of Results of JHU Study

The investigators found that, when compared to the Topcon autorefractor, the SVOne “has a near perfect agreement for spherical equivalency (M) and a weaker, but still good correlation between astigmatic measurements of both devices (J0 and J45). Similar results were discovered for the repeatability between two SVOne trials.” J0 and J45 measure cylinder power. The cylinder power component of a spectacle prescription is an indication of the amount of astigmatism in an eye. The investigators concluded: “The SVOne may be useful for quickly and easily identifying elderly individuals with refraction errors in resource-poor settings that may benefit from spectacle correction.” William Plum, Varshini Varadaraj, Niccolo Dosto, Sean Thompson, Prateek Gajwani and David Friedman MD, John Hopkins University Medical School, “Evaluation of a handheld, smartphone-based wave front aberrometer for community screening refraction in an elderly”,  Opotm Vis Sci. 2021


Detecting Myopic Shifts in Diabetic Patients

This is the first of our Preventative Vision Care SeriesIn this series we will be presenting various different case studies on how we can use telemedicine to detect eye diseases in patients. Our first installation features how we can track myopic shifts in diabetic patients

screen-shot-2021-02-23-at-5-33-06-pm

What is Diabetic Retinopathy?
screen-shot-2021-02-23-at-5-33-50-pm

Although it can become severe, it is easy to slow the onset of diabetic retinopathy through regular and frequent vision exams. Smart Vision Labs can provide quick check-ups to your diabetic patients who want to check their vision health frequently and with ease. 

 

Diabetic patients may experience blurred vision in current glasses due to myopic or hyperopic shift in their natural lens. Today we feature a diabetic patient who came in recently to understand how telemedicine was used to identify a myopic shift.


screen-shot-2021-02-23-at-5-38-21-pm

 

Outcome

After reviewing the data, doctor referred the patient for an in-person exam with following Referral Remarks:

 screen-shot-2021-02-17-at-10-47-28-am

 

Regular eye exams can delay the onset of severe vision loss in diabetic patients. Here, we see how an increase in refraction error was able to be detected by the SVOne. After the doctor’s consultation, who noted the patient’s diabetic condition, they were able to recommend a more full eye exam to further assess the patient’s diabetic retinopathy. Research written on telemedicine developments in eye care has noted the efficiency and the benefits of quick vision exams such as Smart Vision Lab’s to detect these changes. In a research article published by Li et. al in Progress in Retinal and Eye Research, they note how this technology is key to these frequent check-ups, keeping the patient from seeking out expensive expert help unless absolutely necessary, as shown in the results. 

Telemedicine Around the World

screen-shot-2021-02-23-at-5-41-05-pmThis type of practice is already being administered in other parts of the world. In the United Kingdom, they follow a model where diabetic patients can be seen at screening centers. There, images/exams are administered by trained graders, which are then overseen by a consultant ophthalmologist.
Smart Vision Labs follows a similar structure, where we train you to administer the exam (no prior medical experience required) and our team of doctors review the results. Smart Vision Labs is the easy and quick medical device that helps keep your patients healthy and satisfied, all while remaining cost effective for them as well.


Why Customers are Choosing Smart Vision

Smart Vision Exams: Customers’ Safety Pick

Customers are choosing Smart Vision Exams because of how quick, easy, and safe our exams feel each visit.

We surveyed 500 customers over the Pandemic Period (March 2020 – September 2020) to hear how safe they feel using Smart Vision Exams during COVID. We wanted to share what our customers are saying and show how we have a top NPS for our industry.


Graphic showing data on how customers feel regarding safety during exams

Graphic of our NPS Score

A series of reviews from customers


 


Case Study: Detecting Amblyopia with Telemedicine

Due to the pandemic, the healthcare industry is going through a dramatic acceleration through dispersion. The dispersion of care is now being delivered everywhere from the doctor’s office, patient’s home, pharmacies, emergent care centers, retail locations, community centers, and other various locations. Patients now have more choices to pick a safe and convenient location to receive their care. In this case, we want to demonstrate how a late amblyopia patient was discovered in an optical retail location.

SVOne wavefront refraction technology has the ability to detect signs of amblyopia, also known more commonly as the “lazy eye.”  In this case, we demonstrate how optometrists and ophthalmologists use Smart Vision Labs’ telemedicine platform to detect signs of amblyopia and send a patient in for an in-person comprehensive eye exam.

Case Study: Amblyopia in a Younger Patient

The patient is a younger person in her late twenties visiting one of SVL’s partner eyewear retail locations during November, 2020. She went through the wavefront refraction test, and the data was reviewed by a license ophthalmologist. The doctor noticed the patient has an unbalanced visual acuity, left eye with significant astigmatism, and history of poor vision in left eye since childhood. The doctor was then able to refer the patient for amblyopia evaluation.

screen-shot-2020-12-16-at-1-31-29-pm


Capture More Customers During the Pandemic

Smart Vision Exams allows you to integrate vision exams into your store and helps you capture more customers to boost your glasses sales.

Smart Vision Exams allow small businesses to thrive and respond to demand during COVID-19. Learn why Spyglass Eyewear, a small New Hampshire business, decided Smart Vision was the right choice for them and how it’s affected their capture rate for customers. 

Simple. Accurate. And a product with a high capture rate. 

When asked about how Smart Vision Exams integrated into his new business, these were the words the owner of Spyglass Eyewear used to describe our vision exams. 

“It’s fabulous,” said their owner. “We’ve never had a remake, never had an issue with the prescription. People love this technology.”

Since integrating Smart Vision Exams, Spyglass Eyewear has been able to take advantage of doctors’ months-long backlogs to provide quick vision exams to customers who are on the go—and with that, he’s been able to capture them as customers for his custom frames business. 

According to their owner, 80%-90% of customers who take a Smart Vision Exam make a glasses purchase at his store. For a small business like Spyglass Eyewear, this was huge. 

Why Spyglass Eyewear Chose Smart Vision

Spyglass Eyewear first knew they wanted to integrate Smart Vision Exams when they were looking for a cost-effective but efficient solution to providing glasses prescriptions.  “This is like a godsend,” said their owner. With COVID-19, it felt like a level playing field for a new business like them to open up into. Spyglass Eyewear wanted to start a shop where they could sell their own brand of frames and prescriptions to go with it, but they didn’t want to invest in the startup costs to have traditional eye exams. And then they found Smart Vision. 

“When people see it, they notice the simplicity and the accuracy. Everybody loves it, whether they’re 21 or 74,” their owner said. “It was a godsend, and for the investment I made, it’s been awesome.”

Interested in integrating Smart Vision? Learn more about our offerings here.


Autorefractor Accuracy in Children

As nearsightedness spreads to younger generations, autorefractors are now at the forefront of detecting early signs of myopia.

 

autorefractor-accuracy-in-children-1

As technology increasingly becomes a part of our everyday lives, myopia (nearsightedness) is on the rise, particularly in pediatric populations. According to the American Optometrists Association, 1 in 4 parents have reported that their child has the condition. Now more than ever, it’s important to check on your child’s vision health. 

Nearsightedness affects nearly 2.6 billion people worldwide and occurs when the eye becomes deformed. While its effects may be hard to reverse, myopia can be easily detected by getting your eyes checked for refraction errors. Lengthy eye exams can be difficult for children to sit through, but autorefractors (AR) now offer an easy solution. With autorefractors, we can now detect refraction errors in children in as short as five minutes.

graph_pediatricsA recent 2020 literature review conducted by Lorri Wilson M.D. and others evaluated over 15 studies that tested the accuracy of autorefractor measurements as compared to more traditional retinoscopy. The study investigated findings in both cycloplegic (eyes paralyzed for the measurement) and noncycloplegic conditions for children. 

In noncycloplegic environments, only SVOne and Grand Seiko WAM were able to produce a mean difference in spherical equivalent or sphere of less than 0.25 diopters (D) from cycloplegic retinoscopy results. These devices are able to so closely reproduce these results due to their open channel design during refraction. This design allows them to then reduce accommodation errors. 

Autorefractors are a quick and accurate solution to the growing demand for eye checkups for children. With this device, we’re now able reproduce clinically accurate measurements in short amounts of time. This technology will allow us to widely test large pediatric populations in anywhere from schools to remote rural areas. 

Learn more about the SVOne autorefractor and how you can integrate this technology, and click here to read more from Lorri Wilson M.D.’s literature review.


Adapting Your Store's Vision Exams for COVID-19

How you can change your store model to safely administer vision exams during COVID-19

Learn how to adapt your store model to keep your staff and customers safe. We spoke with Lumos Optical to hear about the steps they’re taking to safely provide vision exams. 

Many small businesses around the country have been struggling with reopening their stores safely and avoiding overcrowded their shops. For glasses stores and optometrist practices, this can be especially hard to navigate because of up close vision exams and glasses frames tried on by many different customers.

Lumos Optical had their grand opening on May 1st when the country was seeing COVID-19 cases back on the rise. Despite their unconventional opening, vision exams have become their most popular service. They’ve created a store model that allows them to keep selling while keeping their staff and customers safe. 

Safety Practices – Introducing the Appointment Based Model

To help handle their popularity, Lumos has been taking extra steps to ensure they’re staying safe. In addition to requiring masks and wiping down all glasses between use, they’ve decided to introduce an appointment-based model to their store

“We’ve had to adapt our business model because of COVID,” Lumos said. “We are appointment-based only instead of being open to the public. This allows us to clean and sanitize between each visit.”

Requiring appointments can help reduce crowded stores and give customers the peace of mind when shopping in person.

Lumos Optical and Smart Vision Labs

The store owners chose to integrate the SVOne into their business model early on. “We knew from the beginning that we wanted to integrate Smart Vision Labs,” they said. With Smart Vision Exams, Lumos Optical has seen increases in sales and become a one-stop glasses destination.

For many doctor’s offices, COVID-19 has created an appointment backlog and patients are less likely want in-person exams. The SVOne allows stores to help customers to renew prescriptions quickly and safely. “We didn’t know how popular the Smart Vision Exam was going to be. During our first month, we realized that the majority of appointments made were for vision exams. We saw an overwhelming number of appointments for the vision exam for people coming out of quarantine.”

Learn more about integrating Smart Vision Exams into your store and contact us find out more how the SVOne can help you increase vision exams and sales during COVID-19.


The Socially Distanced Vision Exam

Introducing the Socially Distanced Vision Exam

Smart Vision Exams are an easy addition to any glasses store to make your shop a one-stop destination. We spoke with Salem Opticals in North Carolina to get tips on operating your business during COVID-19 and how Smart Vision Exams have been helping them to drive up business and increase vision exams.

COVID-19 has been hitting small businesses across the country, with an average of 31.4% of business owners saying it will be six months before things go back to normal. But some Smart Vision users have been able to make lemonade out of lemons and have been seeing their number of vision exams go up since reopening. 

For Salem Opticals in North Carolina, they’ve seen a huge surge in exams since reopening. “Doctors have backlogs for anywhere up to four months now because of COVID,” the store owner said. “With the SVOne, we’ve been able to take in more customers with the quick service. Before we were only doing 1-2 vision exams per day. Now, we have anywhere between 8-12.”

Working long days from home can mean staring at the computer screen for up to eight hours everyday. Glasses wearers looking to renew their prescriptions find themselves waiting anywhere from a month upwards to schedule an appointment. With the SVOne, your store can become a one-stop destination where customers can get their prescription renewed and snag a new pair of glasses—all in one day! 

Safety Tips for Your Store

Salem Opticals also shared some of their tips for operating safely during the pandemic:

  1. Make sure to follow all CDC guidelines and local/state regulations.
  2. Follow social distancing recommendations and ask that all your customers and staff wear masks indoors!
  3. Disinfect all equipment (including the SVOne!) as well as all frames that customers try on and touch to keep down the chances of the spread of infection!

Integrate the SVOne today and start administering Smart Vision Exams in your store. “People are open and responsive to Smart Vision exams because they’re short and not in your face. Customers always come out happy.”


Smart Vision Exam Demo

How to run a refraction exam during a pandemic? A few key points to remember

  1. Wear a face mask and gloves during the exam
  2. Use alcohol wipes to clean the device (including the eye cup) after each patient
  3. Keep 6 feet of physical distance between store employees and patients

Make sure to watch our training video for more details!