Building Your Customer Base.

Katherine Denney, ABOC, Founder of Kat Eye Optical.
A mobile eye care unit, servicing North Dallas-Fort Worth area, provides prescriptions and eyeglasses to patients in their home or office.

Who is your average customer?

I mainly help the senior market or active adults, like Moms or small business owners, who don’t have time to get to a traditional office. I go to my customer with the frames and device (SVOne). I bring the refraction to them. I usually set up in a library, study, and dining room.

How were you able to increase your customer base?

Face to face marketing. Going into a room where I know no one and no one knows me was very daunting at first. I introduce myself and tell them what my business can offer. It takes about 2-3 months for me to build an account. My business grew, and before I knew it, I am helping more patients in a week than I would in a month as an office optician.

What tips about using the SVOne in your practice can you share with us?

I get to spend about an hour with each patient and talk with them, educate, and build relationships. It’s such a new way of doing things! Once they see others successfully using our services, they are more comfortable. I tell patients a doctor lives in my little box (the SVOne). They like that!

What advice do you have for business just starting out with Smart Vision Labs?

Smart Vision Labs has changed the way the industry will work. In our businesses, we can push new boundaries and access new patients. Push the envelope. Embrace the change. We are in uncharted territory, disrupting and innovating.

The SVOne is a great tool, paired with proper optician training and passion for the craft, we can bring vision to patients who wouldn’t have it otherwise.

It is innovation, WITHOUT sacrificing a high standard of care.

Can you tell us about some of your most rewarding experiences?

I was able to get glasses for a bedridden patient who hasn’t been able to read in years! Also, I was able to reach an autistic boy who hates going to the doctor. For him, we had to do the refraction under his bed. Smart Vision Labs made that possible. It feels like I’m only just starting. I’m barely in the field, and I already have stories.

Grow your business with SVL

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How the SVOne is detecting cataracts with remote Wavefront Aberrometry.

Detecting cataracts and referring for comprehensive care:

Our wavefront refraction technology has the ability to detect early signs of cataract development. In this case, we demonstrate how our optometrists/ophthalmologists use Smart Vision Labs’ telemedicine platform to detect signs of early-stage cataracts and send for a comprehensive cataract referral.

The patient is an elderly gentleman visiting one of SVL’s partner eyewear retail locations during March, 2018. Patient went through the wavefront refraction test, and the data was reviewed by a licensed ophthalmologist. The doctor referred the patient for cataract evaluation. There are 3 data points standing out about the patient.

  1. Patient age is 75 years old, in the high possibility zone of developing cataracts.
  2. Patient’s unaided Visual Acuity for both eyes is 20/200.
  3. The wavefront images for both OD and OS show symptoms of light blockage in lens pathway; indicated by the red circles.

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SVOne Study: Detecting Anisometropia & Keratoconus with Wavefront Aberrometry

 

How the SVOne is detecting Anisometropia & Keratoconus with remote Wavefront Aberrometry.

Figure: OS Wavefront Map from SVOne

Detecting Anisometropia & Keratoconus with Wavefront Aberrometry

SVOne wavefront refraction technology has the ability to detect signs of Keratoconus and Anisometropia. In this case, we demonstrate how our optometrists/ophthalmologists use Smart Vision Labs’ telemedicine platform to detect signs of Anisometropia and send the patient for a comprehensive eye exam referral.

The patient is a younger person in her twenties visiting one of SVL’s partner eyewear retail locations during December, 2017. Patient went through the wavefront refraction test, and the data was reviewed by a license optometrist. The doctor referred the patient for Anisometropia evaluation. There are 3 data points standing out about the patient.

  1. OS has significant higher cylinder term than that of OD.
  2. Both Keratoconus and Anisometropia are possibilities to explain the high cylinder in OS.
  3. After reviewing OS wavefront map, doctor didn’t find significant coma in OS. Doctor referred the patient for Anisometropia evaluation.

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