Customer Spotlight with National Optical

How long did it take you to make a profit with the SVOne?

I broke even in about three months. I twas quite fast! We used to lose clients when they were told they had to wait for the one day that the doctor was in. With SVOne, however, I can do the exams every day. This has made business more stable and consistent. It’s less stressful and I save $500/week on human resources and other expenses.

Who is your average customer?

Our location is in a supermarket in Brooklyn that is busy with shoppers, so I get a variety of customers who come from diverse backgrounds. I get a mix of both walk-ins and word of mouth referrals.

How do customers respond to Smart Vision Exams? 

They love it for the convenience, speed, and accuracy. The exams take only five minutes. Vision exams used to be a three-person or two-person process. Now, it’s a one-person process. It’s more personable this way.  Since I am the only one doing the refractions and recommending lenses, they trust me more, and I can form closer relationships with them.  I have built a very strong personal connection with a lot of my clientele after using the SVOne device.

What tips about using the SVOne can you share?

The darker the room, the better. Turn off the lights as much as possible. I take the machine into a dark room so that I can catch the refraction quickly.