Something that is revolutionary for the rest of the world may not necessarily be the best option for you or your organization. You may decide to buy a new machine to make better lenses, but it turns out it is not simple to use and the time wasted could have been spent on acquiring a new customer. The same thing can be said for new technologies and their implementation in an organization.

However, what people fail to realize is that the new technology implementation often fails because of the miscalculations of the organization. Technology is meant to aid people and complement their daily activities and it is only as good as the people using it. Smart Vision Labs has deduced four factors that contribute to the success of new technology and its enterprise adoption in an organization.

1 – Make Sure the Technology Solution Is Aligned with Your Company’s Plan and People

One way new technology can add value is by aligning it to company goals and objectives. Not only should it be a driver of profits and revenue, it should also benefit the people handling it as well. It should be simple enough to get the job done, achieve great results while making life easier for anyone interacting with it. That “anyone” could range from the CEO to the customer. By making sure that the technology is a good fit for your company, you essentially relieve yourself of many problems including time-consuming firefights, sunk cost, and a waste of resources- if and when the project fails.

One of our earlier clients is a great example of this idea. They have monthly revenue goals which their individual stores are budgeted to hit and their CEO drives this metric down to each individual team member. Our telemedicine platform fit their goals perfectly! The opticians and sales people using it found it effortlessly simple and we helped them increase their capture rate on an individual store level, which lead to even higher revenues and an ROI of 880%!

2 – Understand the Technology

Once you have verified that the technology will be a good fit for the company, it’s time to dive deeper and understand the technology. At this stage, the initial pilot is crucial to ensure its success. By working with the technology provider, the organization should be prepared for any initial uncertainty, commit to training, start identifying kinks in the system, and create processes for analysis and constant feedback. Working with the vendor is vital at this stage. The most innovative technology providers will work closely with the buyer to ensure that the implementation is successful, thus leading to a successful rollout.

One of our partners understood this concept and has excelled because of the time they took to embrace and understand the nooks and crannies of our technology. They launched a pilot and took steps to ensure that everything was recorded and every uncertainty accounted for. Feedback and collaboration worked out to make the implementation a complete success.

An Optical Industry Case Study

A company who has truly embraced technology is Mykita. Mykita is a German manufacturer of hand-crafted prescription frames and glasses. They use acetate, stainless steel, and a unique material called Mylon by employing a 3D printing process called Selective Laser Sintering. Technology is a core part of their design and their success shows it! Because of their design philosophy, they were profitable since their second year and are now in stores all over the world, including Washington DC and New York. Since their inception, they have racked up influencers like Tom Cruise, Lady Gaga, Brad Pitt, and Angelina Jolie, who have embraced their tech savvy designs. This leads us to our next factor: have influencers for your technology.

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Stanley Tucci wearing Mykita Mylon in Transformers

3 – Have an Influencer on board

Mark Zuckerberg once said, “Nothing influences people more than a recommendation from a trusted friend.” A new technology that aligns with the spirit of your company will go even further if it is trusted by the people of your company, and having a person or two to influence that trust is crucial. If it’s a new project based on the new technology, then it should be a strong project manager or leader who takes charge, is exploratory, collaborative, and open to feedback. Given that these people will be the main people communicating up and down the chain of leadership, they will have to command authority. That person will essentially ensure user participation to drive the goals and metrics and will be molding the minds of everyone in the organizations, including the people resisting to accept that the new technology aligns with the company and will drive value. The influencer has to be a truly innovative leader.

A great example of a Smart Vision Labs champion is Vlad from Modern Day Optx. Vlad is an independent optical owner. Even though he is not a part of a large organization, his activities are reminiscent of the points mentioned before. He has internalized all the nuances of our telemedicine solution, he communicates and provide ongoing feedback to improve our product, and makes sure his customers are comfortable with using the technology. He has been able to prove the utilitarian use of our device by vastly improving his capture rate and revenue for his optical store.

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Yelp review about Modern Day Optx

4 – Have Fun and be Personal

People are afraid of the unknown and of things they do not understand. Initially, new technology can be intimidating. The trick is to make the technology a personal piece of the lives of the people who are involved with it. Whether it be the CEO, middle-level management, or even the team member on the floor who is pushing to make the daily, weekly, and the monthly sales quota; having fun with the technology is a very important piece of the implementation process. Any company which grasps this factor should have a seamless rollout of the new technology.

How to truly have fun is a question of the organization’s personality. It needs to be worked out between the organization itself and the technology provider. It could be as simple as incentivizing the sales team with gifts when they accomplish a certain usage percentage, to more glamorous things such as throwing a lavish party when they decide to move from the pilot to full enterprise implementation. The end result should always be to inspire the users to embrace the technology.

At Smart Vision Labs, we try to go above and beyond in this category. From sending custom onesies to a partner who had a child, to being with our partners on the floor, celebrating accomplishments with them and making sure that they truly internalize the training; our work is complete when our partners are truly comfortable with our platform. We make sure the education, training, and implementation is a fun experience so everyone is happy to be a Smart Vision Labs optical partner.

An Optical Industry Case Study

Carl Zeiss shook lens manufacturing with their i.Terminal technology. They digitized the tedious and manual process of lens fitting and made the whole experience faster and more accurate. This has led to increased customer satisfaction and improved sales. But the technology has truly been pioneered because of the above mentioned four factors Zeiss had helped foster with their customers. They built a product that provided great value for their customers, the literature and support they provide during the implementation, along with the great customer service, ensured an easy adoption of the technology.

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i. Terminal by Carl Zeiss

A master grasp of these four factors will ensure your organization will have success with a new piece of technology. Effective implementation could be hampered if one or more of the factors are not accounted for. Make sure your team is an important part of the process; take your time to understand why problems happen, and make sure \you have fun when using the technology!

wavefront autorefractor demo - Smart Vision Labs

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