What Your Customers Want to See In Your Optical Store
What Should You See in an Optical Store? Optical store owners have seen a trend: selling eyewear looks a whole lot different now. Through the effective use of technology, customers can get an improved buying experience that saves them money and time....
Why Doctors are Embracing Telemedicine
Why Some Doctors are Embracing Telemedicine If you ask a doctor about the prognosis for telemedicine, you will most likely get an enthusiastic and positive response. This technology, which connects medical professionals and patients, has both immediate...
Is a Telemedicine Solution Right for Your Optical Store?
Is a Telemedicine Solution Right for Your Optical Store? Is your optical store meeting the needs of your customers? Do they purchase eyewear or do they leave because they don’t have a recent prescription? And before they leave without purchasing...
Telemedicine Myths and the Truth Behind Them
Telemedicine: Myths and the Truth Behind Them How is telemedicine impacting your business? Whether you own one store or are the vice-president of a chain of stores, telemedicine can make a positive impact in several areas from increased customer...
Can Telemedicine Truly Replace Your Eye Doctor?
“I love your new glasses! And I am so happy that you finally got your vision checked.” Your friend laughs and agrees that it took a while to admit that reading a book with outstretched arms was not the smartest (or most comfortable) thing to...
Smart Vision Labs’ List of 5 Best Smart Glasses
List of 5 Best Smart Glasses The term smart glasses is an understatement. On a very basic level, they function as glasses. Yes, the kind that will help your astigmatism. No vision problems, you say? No worries. The lenses can be non-corrective or you...
“Eye” Love Movies!
“Eye” Love Movies! Do you ever feel that there are eyes all around you? Are they watching you or are you watching them? If an eye blinks in the forest and no one is around, is that called an invisible blink? Does someone have to see your eyes...
The Optician’s Guide to AR and VR
Both augmented reality (AR) and virtual reality (VR) technologies offer promising ways to raise the bar of quality customer experience. Each of these has unique potential applications and limitations and it is up to creative companies to decide which kind...
Eye Proverbs
The Wisdom of the Eyes Of course you’ve heard of wisdom teeth, but do you know about the wisdom in your eyes? Apparently philosophers in various cultures did because there are a lot of proverbs written about the eyes. Let’s take a look and see...
Upstarts and Startups in Eyewear Fashion
Upstarts and Startups in Eyewear Fashion The eyewear industry is getting a whole new look. It also features a new vocabulary with words and phrases like disruptors, trendsetters, revolutionary, and cult online brands. Established industry leaders are now...
You Really Should Have Your Eyes Examined!
Did you ever see a unicorn? Or maybe pink elephants? How about a fireworks display in the middle of your living room? If you said, “Yes” to any of these, you are not alone. People have reported seeing these things, but…well…they may not...
How to Attract Millennials to Your Optical Store
Millennials and Optical Retail Source: http://whymillennialsmatter.com/ Millennials are more than a buzzword heard on the news. They’re the largest generation since their parents’ and the very first to grow up with digital devices. This combination...