What Should You See in an Optical Store?

Optical store owners have seen a trend: selling eyewear looks a whole lot different now. Through the effective use of technology, customers can get an improved buying experience that saves them money and time. Store owners will see increased and more repeat sales, and will gain a solid reputation as the go-to place for eyewear.

Now, let’s rephrase that first sentence.

Successful optical store owners have captured this trend-setting way of selling eyewear by putting the right kind of technology in their stores.

“I Spy” in the Optical Store

What should you see in an optical store? According to consumers, there are three areas that will motivate and improve their buying experience.

  • Great customer service with a knowledgeable and professional staff
  • Convenient, affordable, and accurate vision exams
  • A choice of frames that are trendy, unique, or stylish

Customer Service

This involves more than greeting the customer and making a sale. Customer service includes having extended hours to accommodate busy schedules and offering same-day service on eyewear. While optical store owners look at profit and loss spreadsheets, customers look at the clock. Time is the new standard of currency for the consumer and savvy owners will find ways to make the most use of every business hour.

A knowledgeable and professional staff will generate sales in a realistic way. Customers will have questions and concerns, and addressing these issues creates an atmosphere to trust.

What Your Customers Want to See In Your Optical Store - Smart Vision Labs

Vision Exams

Do people see your store as a place to get a vision exam with no appointment or long wait? Can you offer customers a 5-minute exam?

Smart Vision Labs makes this possible. They paired a proprietary autorefraction device with a telemedicine platform. Simply put, customers have their vision tested through this technology and the data is sent to a remote network of eye doctors. If a prescription is needed, the customer is contacted through email within 24 hours. They are also able to access their data and medical history anytime through a secure portal.

Optical store owners who offer this service provide customers with a more comprehensive visit. A vision exam and the purchase of frames or contacts, all done within a short timeline, is the perfect combination.

What Your Customers Want to See In Your Optical Store Telemedicine by Smart Vision Labs

Choosing Frames

Does your store have a wall of frames to choose from? Have you ever had a customer leave the store because you didn’t have exactly what they wanted?

Optical store owners understand the big investment of stocking frames. Yet, having a large selection does not mean you have the right selection. Once again, technology plays a larger role in offering customers what they really want.

Store owners can now have an unlimited selection of frames. Yes, unlimited. Technology is now available that allows customers to design their own frames. This will appeal to the customer base who truly wants a one-of-a-kind style. But for other consumers who may not find exactly what they want in your store, consider offering the try-on technology to show people what different frames (ones that you do not currently have in stock) look on them. This is where the unlimited (and not financially top heavy) inventory is expanded.

In your optical store, do you see great customer service, the opportunity for a convenient vision exam, and a selection of frames to make everyone happy? If you don’t, your customers won’t see these things either and that may make them look elsewhere.

Related Readings

Is a Telemedicine Solution Right for Your Optical Store?
Can Telemedicine Replace Your Eye Doctor
Telemedicine Myths and the Truths Behind Them
What is Telemedicine? What Effect Will It Have on the Care of Your Eyes?

Download your free e-book, How Optical Stores Can Profit from the Telemedicine Revolution.”