Why Doctors are Becoming Telemedicine Doctors - Smart Vision Labs

Why Some Doctors are Embracing Telemedicine

If you ask a doctor about the prognosis for telemedicine, you will most likely get an enthusiastic and positive response. This technology, which connects medical professionals and patients, has both immediate and long-term benefits for everyone. On the physician’s side, it can expand the patient base, offer financial gains, and position the practice as a leader in this effective health trend. Meanwhile, patients have accessibility to doctors and specialists, convenience, and cost-savings.

Yes, telemedicine is not only alive and well; it’s shaping the future of healthcare.

The business side of telemedicine is also being recognized and utilized by store owners and CEOs of large retail chains. Providing employees telemedicine options adds to the profit line. And let’s not forget offering this technology to consumers at the store level.

Imagine walking into an optical store (with no appointment) and getting a five-minute vision exam. If you need prescriptive lenses or contacts, you will get an email within 24 hours. Actually, you don’t have to imagine this if you go to a store that offers the Smart Vision Labs 5-Minute Vision Exam. This technology is already out there building a strong and very happy customer base. (Dare we mention the cost savings customers achieve in addition to the convenience?)

telemedicine doctors - Smart Vision Labs

Telemedicine has been a steadily growing influence on healthcare, moving from the visionary stage to practical implementation in medical practices and businesses.

The Vision of Telemedicine

Every great movement has a great vision. With telemedicine, the vision is both practical and global. Doctors, being the medical part of telemedicine, helped shaped this advance in healthcare simply because they are on the ground floor of patient care.

The objective of every physician is to help as many patients as possible. Telemedicine achieves this through the management of both time and distance. This technology provides on-demand care or relegates unnecessary in-person visits to the virtual realm. By taking distance out of the equation, doctors can address the concerns of more patients.

But expanding this vision makes it even more profound. People who are in rural areas or those with mobility or transportation challenges still have access to a doctor. Medical care is no longer dependent on a set number of hours in a day or by a geographic radius.

Through telemedicine, patients have access to specialists from around the world. Need a second opinion? No problem through the use of this technology. MRIs or X-rays can be transmitted securely to another physician anywhere and anytime.

Doctors are finding that telemedicine can reach new patients and retain current ones. New patients are drawn to the ease and accessibility of the doctor’s practice and current patients are seamlessly brought up to date with the technology. The end result is a more proactive stance from patients. They are more likely to use the telemedicine platform to maintain health and to address concerns.

Patients with chronic conditions, like cancer or diabetes, can readily access medical care for continuing or follow-up visits. Doctors appreciate having more frequent consultations with these patients so they can quickly spot any changes that need to be addressed. Telemedicine can also help close the revolving door of re-hospitalization by giving patients a platform by which they can voice their concerns.

Now, let’s take this vision of healthcare out of the doctors’ offices and into the mainstream. In-store clinics can give people a real option for receiving medical care. Business owners using this technology can become thought leaders in this movement.

How Thought Leaders Impact the Role of Telemedicine

Thought leaders are at the forefront of their field, advancing boundaries, innovating, and encouraging adoption of new methodology. But a thought leader is not just an idea person. Their expertise in a chosen field must also be recognized by their contemporaries and reflect positively in their finances. This is the key step in moving from a visionary to a true thought leader. Putting their ideas into practice and backing them up with results is what defines the step up from a visionary to a thought leader.

Thought leaders are persons and business owners (or sometimes even the business itself) who are advancing the boundaries in their respective fields of practice. Their peers rely on their current knowledge of the field as well as their ability to predict where it will be going in the future. Because the thought leader’s ideas are actually backed by others, their predictions for the industry they work in are able to come to fruition. Thought leaders don’t chime in on any and every topic just to be heard; they have specific goals and visions for their business and focus their time, energy, and money into supporting these ideas. This targeted approach does more than allocate their own resources efficiently. Fellow business owners trust the opinions of thought leaders precisely because they take a quality over quantity approach to their input, conversations, and advice.

The thought leaders who shaped telemedicine gained support from their peers through intelligent discussions and innovative ideas. They listened to what was working in the industry and what was not working. What were the chief complaints and praises of doctors, patients, and healthcare facilities? The next step was backing up these ideas with a working model that reflected these changes. But another facet was critical; they needed to show their ideas work both as a service or product and as a financially successful business strategy.

An essential element to being a thought leader is when others in the same field recognize that these innovations and changes are going to shape the industry. To accomplish this, the thought leader has to get the other business owners on board. Being respected in the community as an intellectual or visionary alone will not do this. Supporting innovations by demonstrating they are an effective business strategy will. This is where the visionary must really develop to become a thought leader. By backing up their ideas with commercially-viable products and services, other business owners in the chosen field will take note and respond to the changes being offered.

Pink Socks: A community of telehealth and telemedicine advocates founded by Nick Adkins

Pink Socks: A community of telehealth and telemedicine advocates and thought leaders.

Thought leaders also need support from the people who will be using their proposed industry-changing ideas. Approval from doctors and patients who are actually going to be hands-on with telemedicine services are essential to gain the financial support business owners are looking for. The product needs to be examined from the client side as well. Something needs to entice future customers into trying the service along with retaining existing ones. And business owners aren’t the only ones who are interested in the bottom line. Affordability is certainly another factor users consider.

The process of advancing from a promising visionary to a respected thought leader benefits the field they work in too. Telemedicine and its fast expansion in the last few years is a direct result of the work of thought leaders. Innovative ideas, backed with support from businesses and users and followed by improved incomes, ensure telemedicine will have a place in the future of health care.

Benefits to Business

Telemedicine’s fast growth results from thought leaders’ guidance. In turn, that rapid expansion of the field supports thought leaders, giving their ideas credibility with improved income to back it up. The varied ways to implement telemedicine come with varied ways to improve the financial aspect, for both businesses and users. Doctors who welcome telemedicine into their practices find it saves money in some areas and generates new income in others. Patients reap the benefits of accessibility; in services that were unavailable before and being able to seek medical advice faster and more often.

One way embracing telemedicine proves its financial value to physicians is seen in improved interactions with patients. This technology allows doctors to connect with more patients, generating more income. But it is not a case of working more hours to bring in more money for the practice. Telemedicine allows the doctor to manage their time more efficiently by directing certain clients to either an in-person or virtual visit, depending on the nature of their request.

Although it excels at being an additional outlet for communicating with a patient, telemedicine cannot replace visits where a physical exam is necessary. However, a patient who needs a quick follow up after a procedure or one without an urgent condition could be offered telemedicine services. The patient actually appreciates this because they don’t want to make an unnecessary trip to their doctor’s office. In these cases, telemedicine frees the doctor up to see other people who had a more urgent issue. Overall, each of these patients receives medical care tailored to their needs.

How Optical Stores Can Profit from the Telemedicine RevolutionTelemedicine benefits more than just patients in the waiting room. It saves the practice the money and time lost when a patient doesn’t show up. Because it often takes so long to schedule doctors’ office visits, patients may not be able to keep that appointment since other obligations may arise in the meantime. A no-show patient’s time slot can’t be refilled so becomes lost time and money for the doctor.

Another benefit is alleviating the reason patients have to schedule appointments weeks out. Traditionally, every patient is getting a block of time identical to the next, regardless of why they requested to see their physician. Directing minor issues, follow-ups, and simple questions to telemedicine does more than open a time slot for a more ill patient. Taking people who don’t need a physical exam out of the queue for the doctor’s attention shortens the waiting list. This leads to new patients who get to actually visit the physician much closer to when they called to make an appointment, reducing the need to make plans they might not be able to keep.

Doctors and Telemedicine

The objectives of both doctors and telemedicine are the same: provide quality healthcare for as many people as possible. Through the use of the technology, this aim is not only achieved, it is reaping benefits beyond that sole purpose.

On-demand access to medical care capitalizes on the issue of time by using it more efficiently. Patients and doctors are not limited to set hours in an office, nor are they bound by distance. Telemedicine seeks to meet the standards previously set forth through an in-person doctor visit with the same attention to details, privacy, and personalization.

It is cost-effective for patients and offers financial gains for doctors who may enlarge their practices. Some doctors see telemedicine as a way to have a second income. But let’s not forget the potential benefits retail stores can see with this technology. Offering telemedicine in chain stores like LensCrafters, Rite-Aid, or Walgreens gives customers a more comprehensive way to maintain their health in businesses which they already have come to trust.

The role of doctors in supporting telemedicine has gone from the visionary stage through the thought leadership process to demonstrate the real benefits of this technology. Yes, the doctors are not only “in” when it comes to telemedicine, they have become one of the driving forces behind this trend that is impacting the entire healthcare industry.

Are you a doctor interested in joining the telemedicine revolution? Apply here to join our telehealth Ophthalmologist network of doctors.

Related Readings

Is a Telemedicine Solution Right for Your Optical Store?
Can Telemedicine Replace Your Eye Doctor
Telemedicine Myths and the Truths Behind Them
What is Telemedicine? What Effect Will It Have on the Care of Your Eyes?

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