Best Practices for Telemedicine Prescribing

Get ready to learn from veteran Doctor and legal expert, Dr. David Silverman on telemedicine platform best practices and prescribing.

Dr. Silverman takes a deep dive into the language and best practices to communicate with doctors and technicians on the Smart Vision Labs telemedicine platform.

About Dr. David Silverman, M.D., Esq.

Dr. Silverman, M.D., Esq. is a Board Certified Ophthalmologist and active fellow of the American Academy of Ophthalmology. He has practiced Ophthalmology for over two decades; since completing his Residency at the University of Texas Medical Branch in Galveston, Texas in 1992.

Graduating Magna cum Laude with a degree in Cellular Molecular Biology, Dr. Silverman then attended Eastern Virginia Medical School in Norfolk, Virginia where he graduated with Honors. He then completed a year of training in Internal Medicine at the Greater Baltimore Medical Center before entering and completing his Ophthalmology residency.

Later in his career, Dr. Silverman found that he enjoyed moonlighting as a professor at a local university where he taught Human Anatomy and Physiology courses to aspiring doctors and nurses. This helped him rediscover his love for teaching, and he joined the faculty at the University of Kansas Medical Center so that he could help teach the ophthalmologists of tomorrow.

Most recently, Dr. Silverman returned to private practice, and he is now a member of the Eye Clinic and Laser Institute in the Space Coast region of Florida.


Exploring Mobile Vision Care

Good Hope Ministries distributes over 10,000 pairs of reading and prescription glasses a year in Malawi Africa using their SVOne device. The Good Hope team travels to about 90-100 villages each year, in 2019 they helped about 15-60 patients in each rural village.

Good Hope has received a second SVOne will now be able to open a walk-in eye clinic at their head office in February. They are expected to see at least 20-30 people a day in their new office.

All glasses are given free of charge in the villages and at the home base clinic, they charge $1.00 for a pair of glasses.

They are also able to give away 40-60 pairs of reading glasses in each village. Good Hope also visits four prisons in Malawi and distributes glasses there. They have tried other autorefractors, but now only use the SVOne. The SVOne works very well for the mobile vision care they provide.

 


The Future of Optical Retail is Convenience

Customer Spotlight: Modern Day OptX

What technology do you use in your optical store? 

I’ve used Smart Vision for three years.  My newest store technology creates an accurate 3D scan of your face; Capturing your biometric measurements. Customers can move and see themselves in a custom pair of glasses that fit them perfectly. They can see exactly how the frame looks from different angles. You can design 8 billion pairs of glasses.

Why do you work with Smart Vision Labs? 

The Smart Vision Exam works with people’s schedules. One thing I hate is making an appointment, the Doctor’s office, for example, and I’m waiting for an hour or two. I have been not double booked but triple booked for my appointment.

I want to be on people’s schedules. My availability for an eye exam is from 11:30-7. When you’re available, get an eye exam. The exam takes 5-10 minutes; it’s inexpensive, and 99% of the time right. We can get it right for our customers. I work with the fast-pace New Yorkers, and I’m on their schedule.

What do you want to accomplish with your business? 

I want to offer high-end products at the lowest price. By investing in technology, I don’t have as many overhead costs. I can give my customers a convenient high-end product at a lower price.


Customer Spotlight: Becoming Profitable in 3 Months

Customer Spotlight with National Optical

How long did it take you to make a profit with the SVOne?

I broke even in about three months. I twas quite fast! We used to lose clients when they were told they had to wait for the one day that the doctor was in. With SVOne, however, I can do the exams every day. This has made business more stable and consistent. It’s less stressful and I save $500/week on human resources and other expenses.

Who is your average customer?

Our location is in a supermarket in Brooklyn that is busy with shoppers, so I get a variety of customers who come from diverse backgrounds. I get a mix of both walk-ins and word of mouth referrals.

How do customers respond to Smart Vision Exams? 

They love it for the convenience, speed, and accuracy. The exams take only five minutes. Vision exams used to be a three-person or two-person process. Now, it’s a one-person process. It’s more personable this way.  Since I am the only one doing the refractions and recommending lenses, they trust me more, and I can form closer relationships with them.  I have built a very strong personal connection with a lot of my clientele after using the SVOne device.

What tips about using the SVOne can you share?

The darker the room, the better. Turn off the lights as much as possible. I take the machine into a dark room so that I can catch the refraction quickly.


Increasing Accessibility

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How did SVOne help you to Increase your customer base?

By virtue of being an all-in-one optical solution. Instead of having customers go to an eye doctor, I’m a one-stop shopping experience. SVOne validates my service and professionalism. I am able to reassure and talk with the patient about their optical needs.

How do you use the device to increase revenue?

Some people don’t want to go to an eye doctor. Some customers like my service because of that. Some of my customers are immobile and are at home; I can go to them. I charge less on the vision test and make up for it by producing more prescriptions, which helps people get in the door.

Who is your average customer?

My average customer ranges from 25 to 55 years old. I have some patients with expired prescriptions who can’t afford a full exam. I talk with them about how it’s a visual test and how the device sends the information to an ophthalmologist.

How have your customers responded to using SVOne?

They are really impressed with it. I haven’t had to do many prescription redos. I’ve been remarkably surprised by that! My customers haven’t had many issues with the test results.

What tips about using the SVOne in your practice can you share with us?

I think the main tips are always clean the eyepiece in front of the customer. It’s important to always be professional. I talk with patients about centering the red light and then looking through the device to 10 feet away. It’s the little things that come with aligning the patients that take practice.

Can you tell us about some of your most rewarding experiences?

Last month, I was in a small home with a family of four. I was in their kitchen doing a vision test. I had their full trust while helping them with their vision needs. It was so amazing. It was much better than a cold unfamiliar establishment. You can‘t imagine this interaction outside someone’s home. Once you have their trust, it’s an amazing experience.

Grow your business with SVL

For more information about Top Opticians 

 


Using HSA vs FSA for eye care expenses - Smart Vision Labs

What Your Customers Want to See In Your Optical Store

What Should You See in an Optical Store?

Optical store owners have seen a trend: selling eyewear looks a whole lot different now. Through the effective use of technology, customers can get an improved buying experience that saves them money and time. Store owners will see increased and more repeat sales, and will gain a solid reputation as the go-to place for eyewear.

Now, let’s rephrase that first sentence.

Successful optical store owners have captured this trend-setting way of selling eyewear by putting the right kind of technology in their stores.

“I Spy” in the Optical Store

What should you see in an optical store? According to consumers, there are three areas that will motivate and improve their buying experience.

  • Great customer service with a knowledgeable and professional staff
  • Convenient, affordable, and accurate vision exams
  • A choice of frames that are trendy, unique, or stylish

Customer Service

This involves more than greeting the customer and making a sale. Customer service includes having extended hours to accommodate busy schedules and offering same-day service on eyewear. While optical store owners look at profit and loss spreadsheets, customers look at the clock. Time is the new standard of currency for the consumer and savvy owners will find ways to make the most use of every business hour.

A knowledgeable and professional staff will generate sales in a realistic way. Customers will have questions and concerns, and addressing these issues creates an atmosphere to trust.

What Your Customers Want to See In Your Optical Store - Smart Vision Labs

Vision Exams

Do people see your store as a place to get a vision exam with no appointment or long wait? Can you offer customers a 5-minute exam?

Smart Vision Labs makes this possible. They paired a proprietary autorefraction device with a telemedicine platform. Simply put, customers have their vision tested through this technology and the data is sent to a remote network of eye doctors. If a prescription is needed, the customer is contacted through email within 24 hours. They are also able to access their data and medical history anytime through a secure portal.

Optical store owners who offer this service provide customers with a more comprehensive visit. A vision exam and the purchase of frames or contacts, all done within a short timeline, is the perfect combination.

What Your Customers Want to See In Your Optical Store Telemedicine by Smart Vision Labs

Choosing Frames

Does your store have a wall of frames to choose from? Have you ever had a customer leave the store because you didn’t have exactly what they wanted?

Optical store owners understand the big investment of stocking frames. Yet, having a large selection does not mean you have the right selection. Once again, technology plays a larger role in offering customers what they really want.

Store owners can now have an unlimited selection of frames. Yes, unlimited. Technology is now available that allows customers to design their own frames. This will appeal to the customer base who truly wants a one-of-a-kind style. But for other consumers who may not find exactly what they want in your store, consider offering the try-on technology to show people what different frames (ones that you do not currently have in stock) look on them. This is where the unlimited (and not financially top heavy) inventory is expanded.

In your optical store, do you see great customer service, the opportunity for a convenient vision exam, and a selection of frames to make everyone happy? If you don’t, your customers won’t see these things either and that may make them look elsewhere.

Related Readings

Is a Telemedicine Solution Right for Your Optical Store?
Can Telemedicine Replace Your Eye Doctor
Telemedicine Myths and the Truths Behind Them
What is Telemedicine? What Effect Will It Have on the Care of Your Eyes?

Download your free e-book, How Optical Stores Can Profit from the Telemedicine Revolution.”

 

 

 


Smart Vision Labs’ List of 5 Best Smart Glasses

List of 5 Best Smart Glasses

The term smart glasses is an understatement. On a very basic level, they function as glasses. Yes, the kind that will help your astigmatism. No vision problems, you say? No worries. The lenses can be non-corrective or you might opt for sunglasses with UV protection.

Yet, these smart glasses are more than just vision-related. They are wearable tech which literally lets you “see” beyond the parameters of the here and now. On a not-so-basic level, they are computers that add information to what you are seeing. This is done through either an optical head-mounted display (OHMD) or embedded wireless glasses with an augmented reality (AR) overlay that can reflect projected digital images. By using cellular technology or Wi-Fi, smart glasses can run self-contained mobile apps. You could even communicate via natural language voice commands.

What Can They Do?

Just about anything.  They can improve vision if you have corrective lenses or protect your eyes from UV exposure to the sun. But that is like saying a car has four tires; you expect that, right?

Smart glasses can let you listen to music, track your activity, make calls, and hear turn-by-turn directions. No need to look at your phone to do these things. Gesture controls allow you to answer a call with a tap on the frames or swipe them to change songs.

While these applications are convenient and cool, there are other possibilities for smart glasses in various sectors. In the workplace, they can provide virtual assistance to employees. No need to memorize a manual of steps to take; these glasses can direct and guide with accuracy. The new employee doesn’t have to be monitored by a colleague, which saves both time and money. Inspections can be done remotely, and supervisors can oversee their staff.

In health care, smart glasses can give patients and doctors a way to communicate. They are an effective tool in telemedicine, allowing doctors to access a patient’s data easily and make an appropriate diagnosis.

Yet, smart glasses are virtually indistinguishable from traditional glasses. They can be just as compact and stylish as their non-tech counterparts. While most people wear glasses because they have to (as in have-to-see-better) smart glasses are worn because they offer so much more than just prescription lenses.

But which one is right for you?

Form, Function, and Dare We Say, Fun?

But specs aren’t the only thing that matters in tech, especially with these “spec-tacles.” Aesthetic has always had a place in tech. People want to use products that aren’t just top-of-the-line but that are attractive. The design of the product becomes even more important in wearable tech. People may compromise on an unattractive laptop but it’s much harder to justify “only specs matter” when the product is right on your face. Especially in recent years, as glasses have gone from necessary for vision correction to unique fashion statements.

As the Wall Street Journal points out, failing to account for this was a major misstep of some of the initial ventures into smart glasses. Many of the earlier models of smart glasses crammed the full spectrum of smartphone features into a pair of glasses. But, as technically impressive as this was, the general public was not enthused. Smart glasses were too “nerdy” and wearing a pair conveyed an interest in tech rather than a futuristic cool. Combined with the privacy concerns of essentially having a fully-functional smartphone hidden in a pair of glasses, the general public rejected the new innovations.

But smart glasses startups have responded to the public and the mistakes of their predecessors. Wearable tech has to package the functions in an aesthetically pleasing package. Newer companies have also recognized the appeal (and necessity) of limiting features. Yes, you can have a fully-functional video camera in a pair of glasses, but is it a good idea?

The Wall Street Journal’s continued coverage of smart glasses includes how they have gone from reaching a broad audience of the general public to more niche sectors. The product can target certain consumers more effectively by improving the features they need and not complicating the process with the ones they don’t.

Here are some notable smart glasses that haven’t abandoned the dream but have re-tooled their product and message to incorporate more fashionable glasses and select features.

Spectacles by Snap Inc.

Were you one of the people who thought glasses that could record video was an interesting feature? Many were at least intrigued by the idea, even if ultimately public privacy concerns overruled the technical capability. But previous product failures didn’t mean the idea needed to be abandoned entirely. Snap definitely didn’t think so.

Snap devised a way to leave the camera in the glasses while protecting others’ privacy in public. They might be the perfect company to take on this challenge. Even if you’re unfamiliar with their Spectacles, you most likely know (or use) the mobile app they are well-known for: Snapchat. Their approach certainly makes good use of both their smart glasses related acquisitions and their popular image messaging platform.

If the average user is seeking to use their smart glasses to take video, chances are they’re looking to share it with friends and followers on social media. Snap Spectacles tackle smart glasses with video recording with respect for security along with simple sharing and do so in a fun-looking pair of sunglasses.

The smart sunglasses show off a bold design and bright color options and while recording, small lights circle around the camera signaling it’s on. Instead of sneaking a camera into glasses, Snap Spectacles make it the focal point. Pressing a button on the frame starts recording a 10-second long Snap. Recorded as a circular video, the glasses sync wirelessly with your smartphone, allowing you to share your Snap.
List of 5 Best Smart Glasses - Snap Spectacles by Smart Vision Labs

Vuzix M300

But not everyone gave up on the amazing technology that allows all the capabilities of a smartphone to reside in a frame and lenses.

The Vuzix M300 builds on the success of their popular M100 glasses. These fully-featured smart glasses don’t forego features to alleviate security concerns. Instead, they changed their marketing strategy.

The first thing you notice about the M300 glasses are their mature, professional appearance. The dark color and simple frame could be found right in an eyeglass showroom, if not for the computer module and camera attached. They also added nose pads so they fit like a regular pair of prescription glasses as well.

Vuzix found their target audience in the business sector. Employees from remote help desk operators to doctors have found smart glasses to be useful in their line of work. Anyone who needs their hands free while they access a computer could benefit from smart glasses. This is especially vital for people whose fields are unpredictable or requires managing many aspects at once. Having fully-featured smart glasses keeps them from being tied to a mobile device or computer to read and relay information.

Vuzix M300 makes the List of 5 Best Smart Glasses by Smart Vision Labs

ODG R-7HL

ODG R-7HL made the list of Smart Vision Labs top 5 Smart Glasses
Source: augmented.reality.news

The technology and highly specific applications in which smart glasses excel is a perfect match for businesses who have technical tasks which need to be performed efficiently and safely. You might easily picture smart glasses right at home in a boardroom meeting but what about workers with more physical professions?

Like Vuzix, ODG also finds their ideal consumer is in an enterprise. Like other recent smart glasses, they know design is just as important as what features are included. Combining their enterprise consumer, the relation of design and function, along with the idea that more hands-on professions can benefit from smart glasses resulted in the R-7HL glasses.

The R-7HL glasses might not be as attractive as some of the other models mentioned so far, however, their design complements their function. The HL in their name stands for “hazardous location.” These smart glasses are meant for workers who don a hard hat and protective gear instead of a business suit. ODG mentions applications like oil production and mining to give an image of the type of environment these glasses were created for.

Although it’s not quite “fashion,” the design of the R-7HL glasses is important to their consumer. To create this model, ODG actually redesigned much of their R-7 glasses, responding to their consumer who asked for a rugged product. The R-7HL’s augmented reality allows people in dangerous jobs to still get important information while keeping their hands at their work where it matters way more than at a company meeting table.

Vue Glasses

Unlike the models intended for enterprise use, the Vue glasses seek to appeal to the general public again, using the successes and failures of their predecessors. Judging by their successful Kickstarter campaign, they may have achieved this.

The Vue glasses don’t even offer augmented reality. Instead, they work through bone conduction which allows the glasses to function as an activity tracker and to offer earbud-free music listening. The wearer uses a touchpad on the side of the frame to interact with the glasses, such as to change the song with a swipe. Just as easy as on a smartphone but without having to pull it out of your pocket (and untangle your earbuds).

So without AR and what seems like simple features, how did this product get funded? As seems to be the theme with successful and hyped smart glasses alike, they don’t look like a “nerdy” accessory. In fact, leaving out the AR and using bone conduction technology allows Vue to eliminate the computing device which typically rests on the side of the frame for more fully-featured smart glasses. The resulting product is indistinguishable from an ordinary pair of glasses. Except with those activity tracking and music listening experiences. See the appeal?

Liquid Lenses

We’ve seen the “smart” features, but how about a quick look at the “glasses” part? Like the Vue, these smart glasses also don’t have AR but that doesn’t disqualify them from using the name. The glasses listed so far have basically been head-mounted augmented reality devices (or at least offer supplementary features in the form of a pair of glasses). But researchers from the University of Utah have used the “smart” to improve the glasses.

These smart glasses have liquid lenses which allow them to change the focus, depending on the wearer’s needs. Regular prescription glasses can only correct one thing at a time. If you see well up close with your reading glasses on, your vision will be blurry when you look up from your book. These glasses would change for you instead of you changing your glasses.

The glasses connect with a smartphone app which contains the user’s prescription and changes the focus of the lens through Bluetooth. Inputting a new prescription results in the lens changing. This technology is very promising to people who switch between distance and reading glasses as well as bifocal users.

But even with these glasses that have the capability to improve people’s quality of life, design matters. As the average glasses-wearing consumer is the target market for these liquid lenses, their appearance is important. Even the leading researchers on this project acknowledge that the frames need engineering for aesthetic purposes before they will be suitable to offer to the public.

What are Liquid Lenses - Beyond Smart Glasses - Smart Vision Labs

Smart and Stylish

Glasses are no longer function over form. Engineers and designers, along with creative minds, need to collaborate to make glasses everyone can be excited for. No need to sacrifice looks. That’s what glasses are all about anyway.

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How to Attract Millennials to Your Optical Store - Smart Vision Labs

How to Attract Millennials to Your Optical Store

Millennials and Optical Retail

Millennials and Optical Retail - Smart Vision Labs
Source: http://whymillennialsmatter.com/

Millennials are more than a buzzword heard on the news. They’re the largest generation since their parents’ and the very first to grow up with digital devices. This combination means products must reach this group and that the old ways of doing so are less effective.

The generally-agreed upon definition for a millennial is a person who was part of the 18 to 34 age demographic in 2015. However, the media has attached their own traits to this group. Self-centered, technology-obsessed, or entitled are common complaints about millennials.

Because of the sheer size of this group, the eyecare industry needs to reach them. However, these negative connotations have resulted in millennials distancing themselves from the term. Despite how true it may be, eyewear created for millennials cannot use that word in their advertising strategy because it seems disconnected and condescending. Several surveys concluded that only around one third of millennials identify with the term. What is the best method to appeal to this group then?

By reaching out and responding to their ideals in a positive way.

This group assigns high priority to expressing individuality. They are the most likely generation to investigate and factor in the ethics of a company. And never experiencing life without a computer nearby means eyecare marketing needs to adapt to the ways millennials communicate, network, and share information online.

To reach out to this group, a company needs to be aware of these issues. In the pre-Internet era, a company’s ethics were a non-factor, unless they did something notable enough to reach the traditional media outlets. Today, stories about any action a company takes, good or bad, can be shared around the world with a tap a smartphone screen. A millennial’s decision to support or boycott a product can be decided in a split second as they read through posts and shared stories on their social media account.

Their individualism also results in support of indie brands. They purchase a unique product as well as the satisfaction of supporting a business which might be operated by only a single person. A millennial’s questioning of the status quo means they are more likely to seek out and support one-of-a-kind, socially conscious and environmentally-friendly businesses or startups.

But what do they look for when shopping for eyewear?

What Do Millennials Want in Eyewear?

What Do Millennials Want in Eyewear? - Smart Vision Labs

Millennials want choice and change, which is exactly what the eyecare industry disruptors are bringing. Transparency in the eyecare business no longer refers to just the see-through quality of lenses; this is a movement to invite the consumer to have more power and a voice that is heard.

Millennials want to be included in the buying experience. The millennial market is expected to grow within the next five years and industry experts are positioning themselves to reach this consumer base effectively.

In eyewear, millennials want style, color and the ‘cool’ factor. While quality and price are also on their list, millennials view eyewear as a way to stand out and make an impression; cost is a consideration but not a deal-breaker. To this generation, eyewear is a necessary accessory. Whether the glasses are used to correct refractive errors or are worn to protect against UV rays, millennials want to stylishly combine form and function.

This generation is also visually-oriented. They view color, shapes, and designs as ways to express their individuality in whatever event they attend. When selecting eyewear, they like choices whether in-person or online. Choosing is a big part of the buying experience for them and eyecare professionals would do well to keep that in mind.

Millennials want change in the eye care industry as well. At the forefront is customer service. This is a generation that connects and communicates. In-person, they want a knowledgeable sales staff that listens and knows the latest trends. Online, they want to be able to open a chat or join a forum to express their views or ask a question. Social media is the voice of millennials and insightful marketers will speak this language.

An excellent example of a company that has embraced all of these concepts is DITA Eyewear. This company was established in Los Angeles in 1995 with one mission: to create unique, innovative, and finely crafted eyewear. This company has not only heard the voice of the millennial consumer, they are actively giving that voice expression through designing eyewear that connects and communicates with them on their own terms.

screen-shot-2017-03-29-at-2-58-50-pm
                    DITA Journey Sunglasses

Where Do Millennials Shop?

In line with their individualism, millennials don’t accept the status quo the eyecare industry has set. They question the “why” of the entire system, from how they get the prescription to the moment they put those new glasses on. The goals of eyecare industry disruptors tend to align with the ideals of millennials which has resulted in the creation and flourishing of the online eyewear market.

Disruptors seek to create transparency so the consumer can see how the industry was operating and how much more efficient it could be which aids the ethics research millennials do. Use of technology, from smartphone vision tests to 3D printed frames, shows this generation that the company is current and interested in achieving ideals rather than relying on old methods. Businesses who create frames from recycled material or ones who seek to improve the availability of glasses in developing countries allows millennials to support philanthropic causes and gives reason to spread the word about the company.

Indie companies are making huge changes in the eyewear industry. This would not have been possible before the technology, desire for change, and millennials to share their ideals and support their businesses.

Millennials and Eye Care

When it comes to vision exams, millennials want convenience. They have fully embraced technology and understand its usefulness. They are also confident in using digital devices and are among the first demographic to try out new technology. When vision care providers understand this mindset, they are better able to address the concerns of this group of consumers.

Convenience comes in the form of being able to schedule vision exams at times beneficial to them, or not having to schedule an appointment at all. The last idea may seem a bit radical since traditional exams require going through a gate-keeper to set up an appointment, and then sitting in a waiting room wondering why your time for the exam has been delayed.

Smart Vision Labs has a simple and very effective solution. They offer a 5-minute Smart Vision Exam that doesn’t even require an appointment. When a millennial shows up at one of the participating vision care providers, the exam can begin.

There is a paperwork part of the vision test, in which consumers are asked basic information and general questions about their overall health. Specific questions about any eye problems or concerns will also be asked. Wavefront technology scans the person’s eyes, photos of the eyes will be taken, and all of the data will be sent to a licensed ophthalmologist to review. If a prescription is needed, it will be sent via email to the person within 24 hours.

Convenient? Yes. Millennials also appreciate the use of technology to store their vision care results and make their prescriptions accessible. Smart Vision Labs offers consumers a password-protected portal in which to view and download their prescription. And that prescription, as well as the vision exam results, will be accessible whenever they log in.

Millennials know the power of technology to offer a convenient approach to eye care. This consumer group will shun traditional and outdated business models in favor of more tech-savvy ones. When they want a vision exam, they will look for convenience (on their terms) and digital devices to streamline the process.

The future of vision care providers needs to include the very real expectations of millennials. Convenience is possible because of technology, yet there is a certain boldness that requires those in the eyecare industry to put it to use. When dealing with eye care and vision exams, there shouldn’t be a ‘let’s-see-if-the-market-is-ready’ approach; providers who are truly committed to eye health will use every means possible to encourage people to get regular vision exams.

Marketing and Millennials

Marketing and Millennials - Smart Vision Labs

Millennials’ impact on the eyecare industry is only just beginning. Besides being poised as the next generation of consumers, millennials are unique in several ways. There is an increase in myopia in this age group which will create a direct correlation to their involvement with all things pertaining to eyecare. Research is being conducted to determine the cause of this growing trend, and there is a popular theory that not only offers an explanation but may help define this generation.

The ‘near work’ hypothesis suggests that this age group has strained their eyes through reading and using smartphones and other digital devices. Another correlation appears to be between the increased education level of millennials and myopia.

These apparent causes for the frequency of myopia also define this group. They are very interested and comfortable with technology and place a high value on education. Millennials bring these traits to the opticians and optical stores and will shop according to where their beliefs are best implemented.

When purchasing prescription glasses or sunglasses, millennials look for frames that will create the image they want to project. This is a generation that loves all things unique, indie retailers, customized frames, and colors. Their view of glasses is balanced by the idea that they are not just an accessory. Form and function play a key role in their choice of eyewear.

And millennials are the group that will research how their prescription glasses and frames are made. They love to be part of the process through educating themselves. They ask questions and expect answers. They especially like to share their opinions on social media or forums.

Millennials are more than just a group of consumers; they are people who love connecting and expressing themselves. This can translate into sales for the linear-thinking marketers but for those in the eyecare industry who want to make a real impression, this is something to listen to. Give the millennials a voice and invite them to be part of the changes that are happening in this industry. Think of them less of a consumer and more of a partner.

Millennials know what they want, where to get it, and why it’s the best for them. And they love to share these thoughts with others. Opticians and optical stores should never overlook the impact of this generation.

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Visit VU Frameworks in the TurnStyle underground market and get a Smart Vision Exam in 5 minutes

Shopping, Dining and Vision Exams at TurnStyle

Where can a busy NYer get chic new glasses, an updated prescription, and an artisanal meal in under an hour?

Try looking down.

Visit VU Frameworks in the TurnStyle underground market and get a Smart Vision Exam in 5 minutes

Pop Quiz: You want to get a new pair of stylish, sophisticated and environmentally responsible glasses to show off your new hairstyle when you go out this weekend, but you need to get your eyeglass prescription updated first, and you’ve got to do it all during your lunch hour and still find time to silence the grumbling in your belly.

Answer: Check out VU Frameworks in the ultra-chic TurnStyle underground market below Columbus Circle. Conveniently located in what is arguably one of the easiest locations to get to quickly from anywhere in New York City, VU Frameworks is surrounded by upscale shops selling hand-made stationery, ultra-chic messenger bags, and a variety of tasty delicacies ranging from artisanal donuts and savory French Crepes, to critically acclaimed grilled cheese sandwiches, Bolivian Saltenas, and Taiwanese dumplings.

Not only can you satisfy your hunger for food, but you can also satisfy your hunger for fashion – especially the fashion that sits on your face. VU Frameworks creates eyewear with an Urban Zen style. Even better, every faux wooden frame in their collection is designed to raise awareness of the strains consumerism puts on nature.

Vu Frameworks - Smart Vision Labs partnerAh, you say, but what about updating your prescription? You don’t have time to wait for an appointment with your eye doctor, and you don’t have the time to spend waiting in an office for a separate eye exam. Never fear, VU Frameworks Owner Nai Wang has got you covered there, too.

Nai is all about meeting the needs of her customers, some of the most demanding, most discriminating, high energy and time-challenged working professionals in the world. She recently began offering Smart Vision Labs’ 5-Minute Vision Exam, the revolutionary smartphone-based technology that can get you in and out of her store in less time than it takes you to finish your Espresso Affogato, and give you your new prescription in less than 24 hours thanks to cutting edge optical telemedicine.

Chic and convenient? Environmentally aware, technologically advanced, and fashion forward? Yes, to all of the above.

And you’ll find it all down below Columbus Circle, at VU Frameworks in the TurnStyle underground market.

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